From a first donation to a lifelong supporter

Every major donor your organization relies on started with a single donation. The job of donor management is walking people along that path — noticing the first donation, saying thank you well, inviting the next step, and never letting a committed supporter quietly drift away.

Nonprofit staff review donor records together in an office
Donor care starts with a trustworthy record: donations, pledges, recurring donations, statements, and follow-up in one place.
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First-time donor

One donation, one moment of trust — a relationship waiting to begin.

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Regular donor

A recurring donation, a familiar name — part of your community of supporters.

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Major & lifelong supporter

Gives consistently, takes on pledges, and carries your mission to others.

Here's how Alora Giving does that job with you — one record per donor, segments that keep themselves current, a self-service portal donors love, automation your staff approves, and privacy your board can trust.

Every donation builds the record — automatically

Kiosk at Friday's gala, donate page on Tuesday, a live fundraising event in December — it's the same person, and Alora Giving knows it. Every donation across every enabled channel creates or updates one unified donor record. No data entry, ever.

Donor directory — one record per donor
Donor Directory
Donor profile — the full giving picture
Donor Profile

Built from the donation itself

Kiosk, donate page, website widget, donor portal, live fundraising event, or the included brand mobile app — wherever the donation arrives, the profile is created or updated instantly. One person, one record.

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The whole giving story

Every donation with date, amount, fund, and channel; lifetime totals, giving levels, and an auto-classified lifecycle stage — so your team knows exactly whom to thank personally.

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Duplicates found and merged

Same person, two records? Matching profiles are flagged and merged with the full giving history preserved — and an audit trail of the merge.

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Receipts ready when tax season is

Per-donor year-end statements and individual receipts generated straight from the record — country-aware for 501(c)(3), CRA, and UK Gift Aid flagging. No January spreadsheet marathon.

Go deeper: donor profiles →

The right message to the right donors, at the right time

Lifecycle stages — new, active, at-risk, lapsed — classify themselves from real giving behaviour, and segments update as donors move. Nobody maintains a list. Describe who you're looking for in plain language and the AI builds the segment for you.

First-time donors

A first donation in the last 30 days — the moment a stranger becomes a supporter, and the moment a warm welcome matters most.

Lapsed donors

No donation in 90+ days. A warm, personal "we've missed you" — never a collections notice — with an easy way to give again.

High-engagement supporters

Frequent donations, opened updates, event RSVPs — the people to invite to the annual dinner or thank with a personal call.

Your own segments, in plain language

"Donors who gave over $100 to the scholarship fund last year but nothing in three months" — type it, and the AI turns it into conditions with a live preview count.

Segment builder with pre-built templates for common donor groups

Pre-built segment templates — or describe your own and the AI builds it

Go deeper: smart segments & lifecycle triggers →

My Giving: their whole giving life, in their own hands

The single biggest gift you can give your team — and your donors. Every donor gets a private "My Giving" space where the things people used to call your office about, they now do themselves.

No passwords. No app store. A code to their email or phone.

A donor enters their email address or phone number, receives a short code, and they're in. Their account was created automatically with their first donation — nothing to register, nothing to remember.

It's built for every supporter you have — the major donor who lives in email, the volunteer who lives on their phone, and the donor who would never reset a password. The same simple code every time, in any browser, on any device.

Sign in by email or phone code — whichever the donor prefers
Account created automatically with the first donation
Works in any browser — no app to install
No password database for anyone to steal
Sign in to My Giving
We'll send a one-time code — no password needed.
maya@example.com
— or —
(555) 014-2026
Send my code
4 8 2 ·

A code by email — or by text where SMS routing is available — is the entire sign-in

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Recurring donations, self-managed

Pause, resume, or cancel a recurring donation; change the amount; swap the card — without a call to your office. The donor stays in control of their own giving.

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Pledge tracking

Campaign pledges with live fulfilment progress — how much given, how much remains — and the next instalment one click away.

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Statements & receipts on demand

Individual donation receipts and per-donor year-end statements as PDFs, whenever the donor — or their tax preparer — needs them.

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Cover the fees

At checkout, donors can choose to cover the processing fees so the full amount of their donation reaches your mission.

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Cross-org giving history

Donors who support several Alora-powered organizations see all their giving on one dashboard — one sign-in, every receipt, every cause.

Welcome → thank → steward → renew → win back

The platform walks every donor through the whole arc, automatically — and the AI drafts every message in your organization's own voice. Cultural intelligence keeps the vocabulary right for each donor — donation, tzedakah, dana, or seva. Nothing goes out without your staff's approval.

Welcome

A first donation arrives and a warm welcome series begins — introducing your programs to a brand-new supporter.

First-donation thanks

A culturally calibrated thank-you within the minute, receipt attached — warm, personal, never generic.

Steward

Journeys carry a first-time donor toward regular giving — follow-ups, impact updates, an invitation to a recurring donation.

Renew

Pledge reminders, renewal alerts, expiring cards flagged — committed giving kept on track before it slips.

Win back

When a regular donor goes quiet, a respectful win-back message is drafted — and waits for your approval before it sends.

Donor lifecycle automation
Donor Lifecycle Automation
Journeys — welcome to regular donor
Journeys

Go deeper: intelligent automation →

Generosity with dignity

Knowing your donors well means guarding what you know. Privacy and accountability are built into the data model — not bolted on.

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Anonymity options

Donors can mark any donation anonymous at checkout. The donation counts toward the campaign; the name stays off donor walls and leaderboards — dignity is a setting the donor controls.

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GDPR-conscious by design

Export-on-request, deletion-on-request, consent tracking. Donor records support export and deletion requests, not just the UI.

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Soft-delete that protects PII

When a donor is deleted, their personal details are removed from donor-facing and staff read paths — while your financial totals and campaign history stay accurate and auditable.

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Hash-chained audit log

Every donation, profile change, and role assignment recorded in a tamper-evident, hash-chained audit log — chain integrity automatically verified every 6 hours, exportable for your board and auditors.

What your team stops doing

Donor management done well doesn't add work — it removes it. Three standing items come off your team's to-do list for good.

Spend weeks compiling year-end statements

Statement season, automated

Per-donor year-end statements compile themselves and can be emailed automatically when tax season arrives — and any donor can download theirs from My Giving, any day of the year.

Field calls to change a recurring donation

Recurring changes, self-served

Pause, resume, new amount, new card — donors handle it themselves in the portal, and the donor record updates instantly. Your team hears about it only if it wants to.

Reset forgotten passwords

No passwords to reset

Passwordless sign-in means there are no donor passwords — not to forget, not to reset, not to leak. A code by email or phone is the entire sign-in, every time.